About us

ASA Trading P.L.C. is a local company engaged in the Import, Distribution Retail as well as Installation and Commissioning of Diesel Generators, UPS (Uninterruptible Power Supply), Stabilizers, Distribution Transformers, Air Conditioners, Pumps, Electrical Materials, Boilers, Spare Parts and any other electromechanical items and systems.

We also provide after sales services that incorporate periodic maintenance, preventive maintenance and troubleshooting. It renders practical training on installation, test and commissioning; and extends technical advice and consultations as and when required.

It is our prime concern to ensure a sustainable business relationship with customers to eventually end up to becoming strategic partners.


Business Vision

“To be a second-to-none in all and every electromechanical services provider business through an all rounded effort of creating balances in the engineering field.”

Company name:

ASA Trading Private Limited Company


Year of Establishment:

First as ASA Trading Enterprise in Year 1998 and then as ASA Trading PLC beginning January 2002.

Paid up capital:

         Ethiopian Birr 12,000,000.00

Business License:

          License No.: 027310/94 issued on 17/12/94

General Manager:

          Ato Assegid Mulualem, Ethiopian


          Family owned with major share owned by Ato Assegid Mulualem, Private Limited Company

No. of Employees

        Currently ASA employs 14 permanent and  20  temporary as well as part-time and casual basis professionals.

ASA is memeber of

        ESEE - Ethiopian Society of Electrical Engineers

       AACCSA - Addis Ababa Chamber of Commerce and Sectorial Association